Case Studies

Commissioned Client Feedback Projects

Our law firm client wanted to streamline their sector approach, as part of a strategic planning review. We worked closely with the Project Sponsor to capture client insight on a number of criteria, including perception and positioning, competitor activity, sector insight, relationship management and value and visibility of Client Partners.

We worked through all stages of the project from setting objectives, designing question templates, Client Partner de-briefs, carrying out face-to-face and telephone reviews with 30+ strategic clients.

Client feedback: “Two years later, we are still using the feedback findings from the research project, to drive change through our business.” BD Director

Client Listening Manager Services

Over a six-month period, we worked with a group of Client Relationship Partners on a series of client review meetings for key clients. This included preparing for the reviews; creating review summary reports; agreeing agendas with the client; preparing the Client Partner for the review, attending reviews as the Client Relationship Manager and managing follow up actions with the in-house client team and the client.

Client feedback: “It helped to have an experienced Client Relationship Manager supporting each step of the review process. Our client appreciated the thought and consideration that had gone into the meeting and our suggestions and solutions on how to best manage their in-house legal resources.” Client Relationship Partner

Client Feedback Framework Consultancy

We have worked on over 15+ client feedback consultancy projects over the past 10 years. Working alongside this high- end niche law firm, was one that really stands out for us. We worked closely with the Director of Marketing and Client Relationship Manager, to create an Independent Client Review approach, focused on service delivery and future legal requirement for the firm’s top 100 clients. Together we created toolkits, question templates, post review reports and hosted an Independent client review skills workshop for the in-house team carrying out independent reviews.

Client feedback: “This project was an important part of creating an established, firm-wide approach to Independent Client Reviews. We are constantly updating our business model and services around the changing needs of our clients.” Director of Marketing

Skills workshops for lawyers

We ran a series of Associate skills workshops for a top niche law firm in the tech sector, covering the practical skills required to manage client relationships and support Client Relationship Partners. The sessions included using client listening skills and techniques, how to draft client-led plans and how to prepare for “stand-out” client relationship meetings. The interactive workshops also looked at how to manage ongoing actions across the client team and how to manage opportunities to win more work, using team exercises and case studies.

Client feedback: “A big thank you for the plotting and planning and delivery the Workshops: the challenge of remote delivery is not lost on any of us, you did very well!” Chief Marketing Officer

“You did a sterling job - The engagement level was great thanks to your facilitation and models – the lawyers were really energised and starting to explore your ideas in the breakouts and coming up with some tangible actions”. Head of Professional Development

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